A Social Media Specialist is responsible for creating and administering content on all social media platforms, such as Facebook, Instagram, and Twitter, to build an audience and ensure customer engagement. The Specialist may also monitor site metrics, respond to reader comments, and oversee creative design.

• Develop and execute social media campaigns for various platforms, including Instagram, Facebook, Twitter, and others
• Create and share engaging content, including text, images, and videos that promote the company’s brand
• Ensure current social media strategy aligns with company goals and values
• Measure the success of social media campaigns using KPIs
• Stay on top of current social media trends and evaluate how the company can best participate
• Monitor client engagement and interact with clients on social media posts
• Moderate user-generated content for appropriateness